Seller Services
For Home Sellers:
Property Valuation
- In-Depth Comparative Market Analysis (CMA): Evaluating recent sales, active listings, and market conditions to set the right price.
- Pricing Strategies: Recommending whether to price slightly above or below market value to attract buyers and maximize offers.
Marketing the Property
- Professional Photography & Videography: Ensuring high-quality images, drone footage, or virtual tours to showcase the property.
- MLS Listing Creation: Crafting compelling property descriptions for MLS and syndicated real estate websites.
- Advertising Campaigns: Utilizing digital marketing, social media ads, and email campaigns to target prospective buyers.
Staging Advice
- Home Preparation: Offering tips on decluttering, deep cleaning, and making small upgrades (e.g., painting, landscaping).
- Professional Staging Services: Coordinating with staging companies to arrange furniture and decor for maximum appeal.
Screening Buyers
- Pre-Qualification Checks: Verifying buyers’ financial ability to complete the purchase (e.g., mortgage pre-approval).
- Reviewing Offers: Evaluating the strength of each offer, considering factors like financing, contingencies, and closing timelines.
Negotiation
- Maximizing Value: Negotiating the highest possible price and best terms for the seller.
- Counteroffers: Drafting and presenting counteroffers to meet the seller’s objectives.
Managing Transactions
- Inspection Process: Coordinating with inspectors, reviewing reports, and advising on repair requests.
- Appraisal Coordination: Ensuring the property appraises at or above the agreed price.
Closing Assistance
- Ensuring Compliance: Reviewing closing documents for accuracy.
- Final Steps: Helping sellers prepare for the transfer of keys and any final walkthrough issues.